AI Insights · Timothy · January 2021
Q4 2020 Performance of Top iOS Music & Podcast Apps in Europe
A look at the performance trends for the top Music and Podcasts applications on the iOS platform in Europe during the fourth quarter of 2020, based on Sensor Tower data.
As 2020 came to a close, the European iOS market for music and podcast apps showcased varied performance trends according to data from Sensor Tower. Here we delve into the metrics for the top five applications in this category.
Deezer: Music Player, Podcast saw its weekly active users fluctuate, starting the quarter at 4.19M and dipping to 3.91M by year-end. Downloads peaked in December with 89.5K, while revenue also experienced a rise, reaching 833K USD in the last week of December.
YouTube Music demonstrated an upward trend in weekly active users, growing from 7.07M to nearly 8.78M in the final week of December. The app's downloads hit a high of 165.7K in the third week of December, though revenue saw a slight decrease to 591K USD in the same month.
Amazon Music: Songs & Podcasts experienced a notable spike in downloads to 139.8K in the third week of December. Weekly active users also saw a growth, reaching 2.16M in the week before Christmas. However, revenue dropped to 344K USD in the last week of December.
VK Music: playlists & podcasts witnessed a decline in weekly active users, from 2.47M down to 1.91M by the end of Q4. Despite this, the app enjoyed a rise in downloads towards the end of December, with 38.1K, and revenue also peaked at 329.6K USD in the pre-Christmas week.
SoundCloud: Discover New Music showcased resilience in its user base, maintaining over 14M weekly active users throughout the quarter. Downloads surged to 120.1K in the week leading to Christmas, yet revenue concluded the quarter at a lower 174.1K USD.
For more in-depth insights and comprehensive data on the app market, Sensor Tower provides detailed analysis and expert interpretations.
